A Research Study on Women Investors' Attitudes toward Mutual Fund Investments in Rajkot city

Every investor is highly interested to invest in the India’s growth story. Because of its growing and emerging market for investors, mutual funds are safe and for helping higher return. This research study bases to identify the various encouraging factors of women investor’s approach for doing mutual fund investment. As comparison of direct equities market, mutual funds are recommending reasonably more return and less risk. In this study, review of investors' awareness of mutual fund investment which has been considers on monthly income and future needs. This research study shows on to identify mutual fund awareness of women investor in Rajkot city. The objective of investment has been observing that importance of different elements influencing women investor while taking decision regarding mutual fund investment. A survey was conducted on Rajkot city. The method of questionnaire was used to collect data of 123 female investors. For data analysis used chi-square testing method and Interpretation of primary information. The outcomes of this study will help the mutual fund industry for shaping to increase awareness regarding mutual fund investment among women investor.