An Empirical Study on Influence of Behavioral Factors on Adoption of Digital Finance

Abstract

“We’re witnessing the creative destruction of financial services, rearranging itself around the consumer, who does this in the most relevant, exciting way using data and digital, wins!”-Arvind Sankaran. The rapid expansion of digital finance has transformed financial services, yet its adoption continues to vary widely across user groups. This study empirically examines how key behavioral factors influence individuals’ adoption of digital finance platforms. The research investigates the roles of perceived usefulness, perceived ease of use, trust, risk perception, social influence, and financial literacy in shaping user intentions and actual usage behavior.