A Study On Buyer Behaviour Towards Four Wheelers, Particularly Electric Vehicles (Ev) Segment

The automobile industry is undergoing a paradigm shift with the growing adoption of electric vehicles (EVs). Understanding consumer behavior in the EV segment is critical for manufacturers, policymakers, and marketers. This study explores the determinants of buyer behavior towards four-wheeler EVs, focusing on demographic insights, awareness, perception, environmental concerns, and financial considerations. Using primary survey data, correlation and regression analyses are applied to examine the relationship between consumer attitudes and purchase intentions. The findings highlight the importance of environmental consciousness, government incentives, cost of ownership, and charging infrastructure in influencing buyer decisions. The study concludes with suggestions to enhance consumer adoption and market penetration of EVs.