Impact of Demographic Factors Over Green Investments: Study of Investors in Urban Region of Hooghly District, West Bengal

Abstract

It is impossible to undervalue the importance of Green Financing while discussing sustainable development. India is among the many nations that have adopted green finance in the modern world, even though it requires some time for it to really get streamlined. The purpose of this study was to determine whether demographic characteristics, such as age, gender, and income, are substantially related to the purchasing pattern of Green Financial Instruments.  If in case, Green Bonds are able to draw in more investors, Green Financing will undoubtedly benefit. The study's primary drawback is that it only examined portions of West Bengal's Hooghly area. The final conclusion was reached using the Chi Square test as the statistical method. It has been noted that preferences for Green Bonds are significantly correlated with age, gender, and income. In order to achieve sustainable growth, the government and other authorities may find this study useful in constructing the nation's financial policies.