Explore Factors Influencing Consumer Decisions in The Adoption of Electric Vehicles in India

Abstract

In this study, the global automotive industry is undergoing a transformation as a result of the accelerated adoption of electric vehicles (EVs), which provide a sustainable alternative to conventional internal combustion engine (ICE) vehicles. Concerns about energy security, environmental preservation, and India's commitment to lower carbon emissions fuel most of the country's growing demand for electric vehicles. Despite government programs like the Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME) program, the rate of adoption of electric vehicles (EVs) is still low when compared to internal combustion engine (ICE) vehicles. With regard to the acceptance of electric cars (EVs), this study looks at the economic, technological, social, and policy-driven elements that mostly influence consumer choices in India. Using a mixed-method approach, the main data was gathered by means of structured surveys comprising 500 respondents from well-known Indian cities; the secondary data came from government reports, academic publications, and trade magazines. The survey notes several major roadblocks to the general acceptance of electric cars (EVs), including low customer knowledge, a lack of charging infrastructure, range anxiety, and outrageous starting prices. Furthermore, greatly impacted by environmental consciousness, government incentives, and tax breaks are the acceptance of electric vehicles. The findings imply that despite the financial incentives and legislative measures meant to promote adoption, issues with battery performance, infrastructure shortcomings, and cost continue to prevent general acceptance. Policymakers, manufacturers, and other interested parties will find the results of the research helpful as they create plans to allay customer fears and hasten India's shift to sustainable mobility.