Challenges and Triumphs of Women Entrepreneurs Thriving in the Digital Economy: A Qualitative Study

Abstract

Women entrepreneurs in India are pivotal to the country's economic growth, yet they face unique challenges exacerbated by societal norms and structural barriers in the digital economy. This qualitative study examines the experiences of 25 women entrepreneurs across diverse industries, identifying key obstacles such as limited access to funding, gender discrimination, and the demands of balancing personal and professional roles. While the digital economy offers transformative opportunities through cost-effective marketing and enhanced networking, a significant digital skills gap persists. Employing thematic analysis, the study reveals how women entrepreneurs navigate these challenges by leveraging alternative financing methods like crowdfunding, forming supportive networks, and adopting innovative digital strategies. The findings underscore the necessity of targeted interventions, such as mentorship programs, policy reforms, and digital literacy initiatives, to foster an inclusive entrepreneurial ecosystem. By addressing these gaps, this research contributes to a deeper understanding of the strategies and resources required for women entrepreneurs to thrive in the evolving digital landscape.