Analyzing the Influence of Ai-Driven Marketing Strategies on E-Business Sales Performance

This study examines the impact of AI-driven marketing on e-commerce sales, with a focus on how AI techniques impact key performance metrics like client acquisition and conversion rates. Through a thorough examination of seventy sources from the Scopus database, the study highlights the growing significance of artificial intelligence in online shopping. The findings demonstrate the significance of AI solutions, such as chatbot, personalization engines, and prophetic analytics, for enhancing e-commerce performance. In addition to providing businesses with concrete recommendations, the study makes theoretical and practical suggestions and identifies areas for future research.