A Study of Factors Influencing Individual Investors’ Investment Behaviour in Mumbai

The objective of investing is to generate a profit from a transaction. Fixed deposits, insurance plans, corporate bonds, government securities, stock shares, mutual funds, real estate, commodities, chit funds, post office schemes, and gold and silver investments are just a few of the myriad investment alternatives accessible to customers. Based on the factors like, risk appetite, investment diversification, and demographic profiles of the investor, this study seeks to discover differences in investor perspectives toward the factors impacting investment decisions. This study aims to identify and analyze the factors that influence the investment decisions of individual investors in Mumbai City. Understanding the factors that influence their investment decisions is crucial for investors, financial institutions, and policymakers.

The research contributes to the existing literature by providing insights into the specific factors influencing investment decisions in Mumbai city. The findings can assist individual investors in making informed investment choices, financial institutions in designing suitable investment products and services, and policymakers in formulating investor-friendly regulations. Additionally, the study paves the way for further research in understanding investor behaviour and decision-making patterns in different demographic contexts.