Examining Government Incentives' Impact on Switching Intention and Continued Use of Electric Autorickshaws Through Push-Pull Mooring and Expectation Confirmation Theory

This research investigates the factors influencing autorickshaw drivers' intentions to transition to electric vehicles and their sustained use in public transport, highlighting a critical advancement in sustainable transportation. Conducted in Kerala, known as "God's Own Country," this study utilizes the Push-Pull-Mooring (PPM) framework combined with the Extended Expectation Confirmation Theory (ECT) to examine how push, pull, and mooring factors impact drivers' switching intentions. It also explores the moderating effect of government incentives and the mediating role of switching intention on continued usage intention. A quantitative approach was adopted, with data collected through a structured questionnaire survey administered to 267 autorickshaw drivers using snow ball sampling technique. Structural equation modeling (SEM) was applied to analyze the data. The findings reveal significant connections between these factors and drivers' intentions to switch to electric autorickshaws. Furthermore, switching intentions are shown to mediate the relationship with continued usage intentions, offering valuable insights into the dynamics of adopting sustainable transportation solutions. This study uniquely integrates the PPM framework with ECT in the context of electric autorickshaws, providing novel insights into drivers' decision-making processes and emphasizing the critical role of government incentives. These findings offer valuable guidance for industry stakeholders and policymakers aiming to promote sustainable transport adoption.