Article
Employee Retention in the Digital Age: The Role of Work-Life Balance and Job Satisfaction with reference to IT Sector
In the digital age, employee retention has become a critical challenge for organizations, with work-life balance and job satisfaction emerging as pivotal factors in sustaining workforce loyalty. This paper explores the relationship between work-life balance, job satisfaction, and employee retention in IT sector, especially in light of technological advancements that enable flexible working models such as remote work and hybrid structures. The transition to digital work environments has introduced both opportunities and challenges in managing employee satisfaction and ensuring a productive work-life balance, directly influencing retention rates. It found that the correlation a strong positive relationship between job satisfaction and employee retention. Regression analysis showed a strong positive relationship between job satisfaction and employee retention, indicating that IT sector must focus on creating a fulfilling work environment and providing opportunities for growth if they wish to retain talent. The findings of the research are expected to guide organizations in developing more effective retention strategies tailored to the digital era, focusing on employee well-being and satisfaction as core drivers of long-term organizational success.
