A Study on Impact of Psychological Factors on Stock Market Investment Decision Making

The study explored the influence of numerous psychological factors on the investment decision making of stock market investors. The study used questionnaire for collecting primary data. The primary data have been analyzed using SPSS. The study reveals that there is significant influence of the psychological factors on investors' investment decision making.

This study has enriched and improved financial management literature on investor behaviour, it has also empowered the investors to navigate the stock market and also make an informed and rational choice in the volatile and complex financial market.