Integrity in Agricultural Supply Chains through Fair Trade and Ethical Sourcing

Contemporary The agricultural supply chain is a complex and interconnected system that encompasses all stages of production, storage, and delivery of agricultural goods, from farming to consumer distribution. It plays a crucial role in ensuring international food security (Denis et al., 2020). Fairtrade in sustainable agriculture examines various aspects, such as ethical commerce, standardisation of the value chain, fair pricing, market access, and providing technical help to all participants in the supply chain (Alluvione et al., 2011; Talukder et al., 2019). Significantly, more than 1.2 million farmers worldwide have adopted the fairtrade framework and integrated fair trade practices into their operations (Mark et al., 2018). As a result, customers have demonstrated a favourable opinion of products labelled as fairtrade (Alluvione et al., 2011).