Patients Choices of Generic and Branded Medicines: A Comparative Study

The major objective of this paper is to examine and review patient’s choices related to the generic and branded medicines. Accordingly, the perspective of patients and medicine consumers of the market is an essential factor to understand the use and usage of familiar drug treatments. Nowadays, people are also getting more health-conscious to lead a safe life and hazard-free lives in our modern society. Generic drugs help to provide the patients with similar medical treatments which are as effective as branded medicines but are less expensive as compared to them. But, after recording some reviews from different patients the people all across the world also increasingly face difficulties while choosing, branded and generic medicines. Therefore, this research work is designed and leads us to determine their perceived benefits. In addition, patient’s choices were also seen to get influenced because of their source of income. The global availability of powerful, safe and cheap prescription drugs is a key challenge for the global public health system. Many experts and professionals also continue to believe that both medicines are bio-equivalent and such drugs are equally viable alternatives for effective drug treatment as assumed in this research work. This study makes a comparison of the generic and branded medicines among different patients who consume such medicines (86 from each category).