Adoption Of Genai (Generative Artificial Intelligence) In Higher Education: An Empirical Study Of Faculty Members

The use of Generative Artificial Intelligence (GenAI) in higher education has been a topic of discussion since the release of ChatGPT in late 2022. Artificial Intelligence (AI) is bringing about a new wave of change across various sectors, particularly in educational and communication technologies, through tools such as ChatGPT and other generative AI (GenAI) applications. The present research acknowledges its potential benefits, despite concerns among educators about how it might impact student assessments and the development of critical thinking skills. This study also examines the advantages and challenges involved in incorporating generative artificial intelligence (AI) into higher education. Such findings are drawn from an asynchronous focus group study, which involves doctoral students who take on dual roles as both teachers and learners. While identifying the key factors that shape their acceptance or resistance towards adoption of such technologies, this research work also uses the Technology Acceptance Model (TAM) and Social Cognitive Theory (SCT) as guiding schemas to examine how higher education faculty perceive, feel about, use, and are motivated toward GenAI tools. The variables impacting the adoption of GenAI (Generative Artificial Intelligence) in higher education are Personalised Learning, Curriculum Designing, Administrative Efficiency and Assessment and Feedback.