Critical Factors Determining Digital Payment User’s Adoption and Preferences: An Empirical Study

Digital India increased the use of mobile and internet which aids to the exponential growth in the platform of digital payments This transformation towards digital payments created more transparency in transactions and more speeder in transactions which created a powerful economy. In recent months, many changes have taken place in the payment system like digital wallets, UPI and BHIM apps for smooth shift to digital payments. The objective of this research paper is to study the impact challenges on the digital payment system. The present paper focuses on the analysis of the adoption level of these digital payment systems by customers and the factors relating to their challenges. Primary data was collected from 201 respondents in Bhubaneswar City. The collected data through the questionnaire were analyzed statistically and it was concluded that, there is no significant perception level changes is marked across male and female groups.