Article
Analysing Consumer Behaviour for an Experiential Product: A Case Study of the Kantara Movie
Keywords
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Experiential product, Culture, Belief, Word of mouth, Hype
Abstract
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A comprehensive examination of consumer behaviour pertaining to an experiential product, the Kantara movie, is presented through this research work. This case study delves into the intricate dynamics that govern the decision-making process and subsequent actions of individuals in relation to this particular cinematic offering.
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How to Cite
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Analysing Consumer Behaviour for an Experiential Product: A Case Study of the Kantara Movie. (2023). Journal of Informatics Education and Research, 3(2). https://doi.org/10.52783/jier.v3i2.359
How to Cite
Analysing Consumer Behaviour for an Experiential Product: A Case Study of the Kantara Movie. (2023). Journal of Informatics Education and Research, 3(2). https://doi.org/10.52783/jier.v3i2.359
