A Study on Exploring Key Factors of Customer Repurchase Intention with reference to Retail Chain Stores in Jamshedpur

Abstract

This study investigates the important factors influencing consumer repurchase intentions in retail chain stores in Jamshedpur. A structured questionnaire was used to obtain data from a sample size of 210 respondents. The acquired data was analyzed using SPSS 17.0, Smart PLS 4 software and relevant statistical tools. The findings revealed that two factors, store image and satisfaction has significant impact of on repurchase intention in the context of Retail Chain Stores in Jamshedpur although perceived value is not statistically significant. The study provides significant information for retail managers looking to increase client retention in a competitive industry.