Role Of Ai-Driven Green Business Practices On Organisational Sustainable Performance: An Empirical Study In The Context Of Indian Emerging Economy

Abstract

The present paper helps to explore the vital role of Artificial Intelligence (AI) towards promoting sustainable business methods and improving environmental management. Therefore, this research focuses on how “AI technologies are transforming business approaches to sustainability, offering creative and sustainable solutions to environmental issues in the context of India's emerging economy.” These results will let us understand and show that Artificial Intelligence (AI) plays a major role in improving energy use and managing waste better. AI can analyse huge amounts of data and provide organisations with useful green business practices by helping them to use resources wisely and reduce harm to the environment. But the study also covers our major problems in using AI, such as difficulty in combining data, people not wanting to accept new technology and lack of knowledge about AI; despite such challenges, in the end, AI proves to be a strong tool for reaching environmental sustainability goals. Future studies are being carried out to look into how AI can help in new areas of sustainability and check its effects on the environment over time. The paper ends by encouraging active use of AI tools, supporting their smart use to build a greener and more responsible future. A sample of 228 respondents from different organisations was surveyed to explore the factors that determine the role and impact of AI-driven green business practices on organisational sustainable performance. The study concludes that there is a significant impact of AI-driven green business practices on organisational sustainable performance.