Tech-Enabled Cleanliness: A Study on Customer Satisfaction towards Tech based Cleaning in Multiplex Housekeeping

Abstract

The use of technology in operations, especially in the area of housekeeping, has significantly changed the movie theatre industry. Because they serve a lot of people every day, multiplexes have strict standards for hygiene and cleanliness. The impact of technology developments on improving housekeeping procedures in multiplexes is examined in this study. The study examines customer perceptions, operational effectiveness, and the efficacy of digital solutions like IoT-enabled cleaning, robotic floor scrubbers, mobile housekeeping apps, and AI-driven scheduling using a mixed-method approach. The results show that brand loyalty, operational consistency, and customer satisfaction are all positively correlated with tech-enabled housekeeping.