Understanding the investment behaviour and awareness of women in professional sectors

This study explores the awareness and preferences of women professionals regarding various investment avenues, reflecting their financial literacy and decision-making patterns. With the growing participation of women in the workforce and their increased financial independence, understanding their investment behavior has become crucial for financial planners and policymakers. The research investigates the level of awareness women professionals have about traditional and modern investment options, including fixed deposits, mutual funds, stocks, real estate, insurance, and emerging digital platforms like cryptocurrencies. The study utilizes a survey-based methodology, collecting data from women across different professional fields and age groups. The findings indicate that while traditional investment avenues remain popular, there is a gradual shift toward market-linked and technology-driven options among younger professionals. However, gaps in financial literacy and access to investment knowledge persist, particularly concerning complex and high-risk products. This study investigates the awareness of women professionals toward various investment avenues, analyzing factors such as marital status, age, education, and profession. These findings indicate that demographic and professional factors do not significantly influence the level of investment awareness among women professionals. The results highlight a need for targeted financial literacy programs to enhance understanding of diverse investment options across various groups.