Factors Affecting Digital Transformation in Logistic Firms

Organisation culture, lack of resources, digital transformation, capability, innovation, employee engagement

Purpose- The main purpose of this study is to analyse the factor affecting DT in Indian logistic firms.

Design/methodology/approach- Present study collects quantitative by distributing the questionnaire to the participant. In addition proposed hypothesis was tested using PLS-algorithm along with bootstrapping method.

Findings- Findings confirm that OC, LOR positively influence DT and RTC, EE and CTI does not influence DT.

Research limitations/implications- Results discussed in this paper will help firms manager and policy maker to adopt DT in digital economy.

Originality/value- No prior study empirically investigates the influence of OC, LOR, RTC, EE and CTI on DT..