Effectiveness of Promotional Strategies for Entrepreneurship in Rural Areas to Support Start-Ups Among Women and Marginalized Communities by Svep

Abstract

Women entrepreneurship has become necessary for the women growth. The women started their own businesses which are an essential component in the process of promoting economic growth and societal progress. The contributions that they provide are critically important in promoting innovation, providing employment, and developing economies that are capable of supporting themselves. This research aims at analysing the effectiveness of promotional strategies for entrepreneurship in rural areas to support Start-ups of women. The women's entrepreneurship in India has been gaining momentum as a result of supportive government programs. These initiatives include the Women Entrepreneurship Platform (WEP), the Udyogini Scheme, Bharatiya Mahila Bank, Pradhan Mantri Rozgar Yojana, and Stree Shakti Yojana. Through the provision of financial aid, training, and mentoring to prospective female entrepreneurs, these initiatives intend to bring about a reduction in the gender gap. As this research used quantitative approach hence, we have opted survey method by using data collection strategies from women respondents of western district Uttar Pradesh. Through this research, we understand that the women face various obstacles, including socio-cultural restraints, limited access to markets and money, skill deficiencies, and technological impediments, notwithstanding the efforts. The fact that the women only own a small percentage of enterprises in India which is a significant finding has been highlighted in this research. It can be concluded that the Start-up Village Entrepreneurship Program (SVEP) has the potential to empower rural women, reduce poverty, and promote equitable development however, there are number of difficulties that need to be addressed, such as expanding access to loans and raising awareness about the programme. For the purpose of maximising the impact that the women entrepreneurs have on India’s socio-economic landscape, it is vital to strengthen institutional support, improve the delivery of financial services, and expand programme coverage.