Consumer Preference and Purchase Behaviour for Health and Wellness Product

Abstract

This study uses a quantitative survey with 200 respondents from Vadodara (Gujrat)to investigate consumer behaviour and preferences for health and wellness products. The goals include understanding spending trends, the propensity to recommend such products, and the intent to spend more money in the future. Important patterns concerning consumer motivations and potential marketing approaches as well as spending advocacy and demographics for health and wellness products are analyzed from the data. To that end, the study ends with recommendations to businesses on ways to enhance engagement via targeted marketing as well as on how to better tailor offerings toward customer needs.