Exploring Consumer Intentions to Buy Organic Food in Delhi-NCR

Abstract

Organic foods are those that have undergone minimal processing to preserve their nutritional value, free of artificial additives, preservatives, or irradiation. Organic products are produced using environment friendly procedures and growing methods that consider both the qualities of the finished product and the manufacturing processes.  Over the past decade, the market for organic food has experienced significant growth.  To better understand consumer behavior, the current study examines the elements and sub-criteria considered when making organic purchasing decisions.  The current study used a questionnaire survey to examine the factors influencing people's propensity to buy organic food in the Delhi-NCR region. Primary data was collected with the help of a questionnaire.  This study investigates the decisional elements influencing organic food buyers purchasing intentions and the attitude and behavior of consumers toward purchasing organic food goods. Organic food producers have a lower negative impact on human health and the environment than conventional goods and are hence referred to be a sustainable or ecologically friendly product. The present study is designed to explore the factors influencing consumers' actual buying behavior, including health consciousness, environmental consciousness, availability, price, food safety etc.  This research applied MS Excel/SPSS, tables, and charts to conduct a study.