DRIVING DIGITAL CHANGE THROUGH STRATEGIC LEADERSHIP: THE INNOVATEX SOLUTIONS TRANSFORMATION JOURNEY

Digital transformation is a critical imperative in today's business landscape, necessitating not just technological upgrades but a fundamental shift in organizational culture, leadership, and strategy. This research paper investigates how strategic leadership enabled successful digital transformation at InnovateX Solutions Ltd., a mid-sized IT firm in India. Using a qualitative case study approach, the study explores the mechanisms of change led by the newly appointed CEO and highlights the leadership practices, employee engagement strategies, and digital tools adopted during the transformation. Thematic analysis reveals key success drivers such as visionary leadership, employee reskilling, customer-centric innovation, and outcome-based monitoring.