An Empirical study on finding factors relevant for an effective merchandise management and the technology intervention in Semi-organized Consumer Durable retail stores in India

The use of technology by Semi-organized consumer durable retailers has been profound and transformative, affecting various aspects of their operations. These retailers are typically small, independent businesses that are in phase of transforming themselves to organized retailers. The integration of technology is bringing some benefits along with certain challenges. Technology has the potential to greatly benefit Semi-organized consumer durable retailers by improving their operations, increasing their market reach, and enhancing the customer experience. Retailers need to be adaptive to the changes in order to address the discerning consumer needs. They have started focusing on distinctive service levels like adequate availability, variety, speed and convenience as vital way of attracting and retaining customers.