Consumer Engagement with Financial Content: A Review of Media Influence on Mortgage Decision-Making.

This review examines the multifaceted role of media in shaping consumer engagement with financial content, particularly in the realm of mortgage decision-making. Drawing from a diverse array of studies, it is noted that "media can significantly affect how consumers perceive and process financial information" (Lusardi & Mitchell, 2014). This review critically evaluates how various media forms—from traditional print to digital platforms—impact consumer behavior within the mortgage market. The review is thematically organized to elucidate key findings on media’s impact on decision-making, identify significant gaps in existing research, and highlight crucial areas warranting further exploration. Conclusively, it asserts that while media significantly influences mortgage choices, there remains an urgent need for enhanced financial education and critical engagement among consumers. "The implications for practitioners and policymakers are discussed, alongside proposed directions for future research endeavors" (Gathergood & Weber, 2014).