Analysis of Factors Influencing Customer Credentials in Lending Process: A Study on Retail Banking Sector in Odisha

The research examines the intricate factors affecting customer qualifications in the loan approval process, with an emphasis on the Retail Banking industry in Odisha, India. Through a comprehensive examination, it uncovers and investigates different factors impacting customer credentials and customer behavior during the lending procedure. Using a combination of qualitative and quantitative research methods like surveys and interviews, information has been gathered from a varied group of Retail Banking clients (including both Public and Private sector banks) in Odisha. The results reveal a complex interaction of these factors in influencing customer qualifications, emphasizing the significance of trust, transparency, and accessibility in promoting positive borrowing interactions. The research provides important information for banks to enhance their loan strategies, boost client happiness, and reduce risks in the Retail Banking industry. The study delves into complex interactions to enhance knowledge of customer actions and guide strategic decision-making in the Banking Industry.