1.
Dr. Deepika Jindoliya, Dr. Yogesh Choudhary, Dr. Sandeep Kaur, Satyajeet Asthana. Role of Artificial Intelligence (AI) based Customer Relationship Management (CRM) in Customer Retention: An Empirical Investigation for Fintech Organisations. jier [Internet]. 2025 Jul. 29 [cited 2026 Apr. 1];5(3). Available from: https://www.jier.org/index.php/journal/article/view/3335