Sridevi N, Sindura.R, Dharun. S, Kiruthik Vigas. D. Customer Experience Innovation in the Wake of the PVR-INOX Merger: Redefining the Cinema-Going Experience. jier [Internet]. 2024 Nov. 1 [cited 2026 Feb. 25];4(3). Available from: https://www.jier.org/index.php/journal/article/view/1665