1.
Arlene Shalma Fernandes, Dsouza Prima Frederick, Ashwini V., Kishore B N , Kruthika B B. Redefining Loyalty: External Influences on Marketing Relationships. jier [Internet]. 2024 Aug. 24 [cited 2026 Feb. 25];4(3). Available from: https://www.jier.org/index.php/journal/article/view/1378