Prof. (Dr.) S.S. Patil, M. P. P. D. A. V., and D. R. R. P. S. L. Dr. Badhusha MHN. “Navigating the New Wave; Unveiling the Transformation Effects of Social Media On Digital Marketing in The Emerging Era”. Journal of Informatics Education and Research, vol. 4, no. 1, Jan. 2024, doi:10.52783/jier.v4i1.516.