Gagan J. Bhatia, Rekha R, Reecha singh, Mohammad, Shiraz Bandaru, Srinivasa Rao (2024) “Modernized Digital Marketing Strategies to Improve Customer Experience and Engagement”, Journal of Informatics Education and Research, 4(3). Available at: https://www.jier.org/index.php/journal/article/view/1372 (Accessed: 25 February 2026).