NANDA KISHORE SHETTY, RAJAT SHAHA, SACHIN KAMATH K, MANASWINI ACHUTHAN, VIGNESH V C. Creating a Successful Prerelease Marketing Strategy for an Experiential Product: A Case Study of the Upcoming Prequel to the Kantara Movie. Journal of Informatics Education and Research, [S. l.], v. 4, n. 1, 2024. DOI: 10.52783/jier.v4i1.665. Disponível em: https://www.jier.org/index.php/journal/article/view/665. Acesso em: 23 feb. 2026.