CH SIDDHARTH NANDA, KAUSHIK MISHRA. Intuition over Logic? Emotional Branding and Consumer Persuasion in Competitive Markets. Journal of Informatics Education and Research, [S. l.], v. 6, n. 1, 2026. Disponível em: https://www.jier.org/index.php/journal/article/view/4346. Acesso em: 24 feb. 2026.