SONAL SHARMA. The Algorithmic Customer: An In-Depth Analysis of the Impact of Artificial Intelligence and Machine Learning on Personalized Marketing. Journal of Informatics Education and Research, [S. l.], v. 6, n. 1, 2026. Disponível em: https://www.jier.org/index.php/journal/article/view/4134. Acesso em: 19 mar. 2026.