PRANJALI MADHUR. Role of Generative Artificial Intelligence (AI) in Social Media Engagement and Brand Loyalty: An Empirical Study. Journal of Informatics Education and Research, [S. l.], v. 5, n. 4, 2025. DOI: 10.52783/jier.v5i4.3935. Disponível em: https://www.jier.org/index.php/journal/article/view/3935. Acesso em: 3 mar. 2026.