DR. DEEPIKA JINDOLIYA, DR. YOGESH CHOUDHARY; DR. SANDEEP KAUR, SATYAJEET ASTHANA. Role of Artificial Intelligence (AI) based Customer Relationship Management (CRM) in Customer Retention: An Empirical Investigation for Fintech Organisations. Journal of Informatics Education and Research, [S. l.], v. 5, n. 3, 2025. DOI: 10.52783/jier.v5i3.3335. Disponível em: https://www.jier.org/index.php/journal/article/view/3335. Acesso em: 1 apr. 2026.