VISHWA GANGANI. How Traditional Marketing and Digital Marketing Influence Gen Z’s Buying Behaviour Choices. Journal of Informatics Education and Research, [S. l.], v. 5, n. 2, 2025. DOI: 10.52783/jier.v5i2.2807. Disponível em: https://www.jier.org/index.php/journal/article/view/2807. Acesso em: 2 apr. 2026.