MANJULA SRINIVAS, BIDYANAND JHA. A study of the strategic branding techniques used by indian fmcg companies in the digital era. Journal of Informatics Education and Research, [S. l.], v. 5, n. 1, 2025. DOI: 10.52783/jier.v5i1.2171. Disponível em: https://www.jier.org/index.php/journal/article/view/2171. Acesso em: 27 feb. 2026.