ARUN VASHISTA, JAYENDER VERMA, SHIVANI VERMA. Navigating the Retail Paradigm: A Critical Analysis of Consumer Behavior and Market Dynamics in Digital and Traditional Commerce Frameworks. Journal of Informatics Education and Research, [S. l.], v. 4, n. 3, 2024. Disponível em: https://www.jier.org/index.php/journal/article/view/1927. Acesso em: 25 feb. 2026.