ASMITA GAIKWAD. Play, Engage, Repeat: Leveraging Gamification and Machine Learning for Brand Loyalty Among Indian Millennials. Journal of Informatics Education and Research, [S. l.], v. 4, n. 3, 2024. DOI: 10.52783/jier.v4i3.1892. Disponível em: https://www.jier.org/index.php/journal/article/view/1892. Acesso em: 18 mar. 2026.