SRIDEVI N, SINDURA.R, DHARUN. S, KIRUTHIK VIGAS. D. Customer Experience Innovation in the Wake of the PVR-INOX Merger: Redefining the Cinema-Going Experience. Journal of Informatics Education and Research, [S. l.], v. 4, n. 3, 2024. Disponível em: https://www.jier.org/index.php/journal/article/view/1665. Acesso em: 25 feb. 2026.