Influence of AI driven Digital Marketing on Consumer Purchase Intention: An Empirical Study. Journal of Informatics Education and Research, [S. l.], v. 4, n. 2, 2024. DOI: 10.52783/jier.v4i2.811. Disponível em: https://www.jier.org/index.php/journal/article/view/811. Acesso em: 23 sep. 2026.