The Role of Brand Performance in Shaping Consumer Preference for Personal Care Green Products: With Special Reference to Himalaya Wellness Company. Journal of Informatics Education and Research, [S. l.], v. 6, n. 2, 2026. DOI: 10.52783/sef2gz17. Disponível em: https://www.jier.org/index.php/journal/article/view/4638. Acesso em: 20 may. 2026.