Survey-Driven Multivariate Analysis of Digital Marketing’s Role in Higher Education . Journal of Informatics Education and Research, [S. l.], v. 5, n. 4, 2025. DOI: 10.52783/jier.v5i4.3645. Disponível em: https://www.jier.org/index.php/journal/article/view/3645. Acesso em: 4 apr. 2026.