AI-Powered Insights Into Consumer Behaviour: Ethical And Strategic Implications For Predictive Marketing. Journal of Informatics Education and Research, [S. l.], v. 5, n. 3, 2025. DOI: 10.52783/jier.v5i3.3942. Disponível em: https://www.jier.org/index.php/journal/article/view/3942. Acesso em: 28 jun. 2026.