Influencer Marketing Efficacy: Role Of Shaping Consumer Behavior Towards Digital Payment Adoption. Journal of Informatics Education and Research, [S. l.], v. 5, n. 3, 2025. DOI: 10.52783/jier.v5i3.3544. Disponível em: https://www.jier.org/index.php/journal/article/view/3544. Acesso em: 28 jun. 2026.