Bridging virtual and physical retail through augmented reality: A multi-method analysis of consumer behaviour. Journal of Informatics Education and Research, [S. l.], v. 5, n. 3, 2025. DOI: 10.52783/jier.v5i3.3344. Disponível em: https://www.jier.org/index.php/journal/article/view/3344. Acesso em: 29 apr. 2026.