A study on the neurological impact of the unboxing experience on consumer delight: A case study of smartphones in india. Journal of Informatics Education and Research, [S. l.], v. 5, n. 3, 2025. DOI: 10.52783/jier.v5i3.3324. Disponível em: https://www.jier.org/index.php/journal/article/view/3324. Acesso em: 17 apr. 2026.